About Us
MarketingTomorrow.com: The rationale
In marketing, as in the wider world of human communications, the pace of change
seems breathtaking. From writing to the codex, 4,300 years; from the codex to movable
type, 1,150 years; from movable type to the internet, 524 years; from the internet
to search engines, nineteen years; from search engines to Google's algorithmic relevance
ranking, seven years.
For those who aim to stay ahead of the herd, MarketingTomorrow.com offers ongoing
insights into the future of advertising, media, brand promotion, research and communications
technology.
- MarketingTomorrow.com is a new venture launched in June 2010 by
three experienced business executives, each an acknowledged specialist in the respective
fields of information technology, finance and marketing intelligence.
- We aim to service the increasingly urgent need of marketers, media owners, ad agencies
and investors to stay abreast of global, regional and local marketing trends.
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Also to keep tabs on related technologies, developments and economic forecasts –
vital intelligence for those intend to stay ahead of the herd.
- Our daily data search (by humans, not robots) scans thirty-eight national and international
information sources, providing a click-through link to the original data source
*. Each article on our database is either reproduced
in full or summarized and, where appropriate, comment is offered.
*In some instances publishers may charge for access
to their sites.
- Based in the historic Suffolk village of Long Melford, England, the MarketingTomorrow
team comprises …
Peter Scott-Smith
Editorial partner (editorial@marketingtomorrow.com)
An ad and marketing veteran with two decades of hands-on experience in high-ticket
media sales and agency account direction, Peter later founded and for nine years
ran a highly successful UK marketing services business whose multinational clients
included Unilever, British Airways and Esso. Following the sale of his company,
Peter launched and for nine more years developed a daily global news service for
the World Advertising Research Center.
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Mark Newton
IT Partner (webmaster@marketingtomorrow.com)
Mark became involved with Internet Technology, in the late '80s, long before the
current explosion of interest in the Web was generally envisaged. He has never lost
the interest and enthusiasm for the technology involved.In addition to developing
applications for the Web, Mark is a Contributing Editor for PC Pro Magazine, writing
a regular column on Web Applications in the Real World Computing section as well
as the odd feature and review.
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Robert Knight FCA
Finance Partner (accounts@marketingtomorrow.com)
A financial allrounder who has spent time with multinational accountancy firms in
the UK and overseas. Robert also worked in financial management in an international
group and later carried out projects for various companies including Next. He now
has an accountancy practice and other business interests.
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