... increase consumer engagement, reach and overall campaign performance.
Says Edward Montes, ceo of Adnetik: “Partnering with Cognitive Match is the next step toward accomplishing the Adnetik mission of maximizing an advertiser’s investment in media.
Leveraging Cognitive Match’s Dynamic Creative Targeting platform in conjunction with the AIM targeting system provides marketers with a breakthrough for driving greater display ad performance.”
Using Cognitive Match’s Dynamic Creative Targeting platform, Adnetik will enable advertisers to increase acquisition and reach for both brand and performance campaigns. Combined with Adnetik’s sophisticated targeting tools, advertisers can easily increase the effectiveness of their online display advertising campaigns.
Cognitive Match founder/ceo Alex Kelleher can be excused a [justifiable] plug: “Marketers are now successfully targeting the right audience profile with their display ad campaigns, but they still don’t know what elements within the creative are eliciting response from individual users.
"The collaboration between Adnetik and Cognitive Match means that advertisers can now target the right audience with the right creative at the right time. Every stage of the campaign lifecycle is now optimized.”
What's more, Adnetik clients can easily turn on dynamic creative for their display ad campaigns.
Explains Kelleher: “The trick is to make meaningful decisions in real-time,” he says, offering an example of a travel category advertiser trying to target users based on variables like location, weather conditions and time and date -- all of which can greatly influence a user’s predisposition to a specific advertising message.
“If it’s hot weather and they’re on the East Coast and they’re at work during a weekday we know that’s going to generate a different behavior than if they are someone from the West Coast and it’s cold and on the weekend,” he explains.