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Global Public Wi-Fi Zones Predicted to Soar 400% by 2015

Bottom Line: Consumers' insatiable appetite for more and more electronic gizmos - laptops, tablets, smartphones - is fuelling an exponential demand for more and more Wi-Fi connections in public places worldwide.


Multinational trade body The Wireless Broadband Alliance [WBA] plans to meet this explosive demand by delivering near-universal and seamless wi-fi availability in urban areas worldwide. The number of public internet hotspots globally will grow more than fourfold to 5.8 million by 2015, according to a forecast prepared for the WBA by Californian firm Informa Research Service. The anticipated demand is also confirmed   by ... 

[Estimated timeframe: Q4 2011 - Q4 2015]

... IT giant Cisco Systems, which sees internet hotspots as crucial for offloading wireless data traffic - a paradigm expected by the company to grow 26-fold over the next five years - an astonishing surge which Cisco attributes to viewings of video on mobile devices.

Says WBA chairman Chris Bruce (also ceo of BT's Openzone): "The findings show we are about to enter the golden age of public wi-fi with hotspot deployments set to soar. Fixed operators are extending broadband services beyond the home and office, and wi-fi is supporting busy mobile broadband networks."

China Mobile, the world's largest mobile carrier by subscribers, intends to deploy a million hotspots while Japan's second biggest mobile carrier KDDI plans to extend  its 10,000 wi-fi hotspots to 100,000 within six months.

Other key members of the WBA include AT&T, NTT Docomo, Orange, Comcast, T-Mobile, Verizon and Skype

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: Reuters.com
MT article URL: http://marketingtomorrow.com/article.aspx?id=5707



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