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Interconnected Web Device Shipments Forecast to Double by 2016

Bottom Line: International Data Corporation reports that nearly one billion web connected computing devices (including smartphones, PCs and tablets) were shipped in 2011 - a number expected to double by 2016.


Speaking to Marketing Daily, IDC's vp for clients and displays Bob O’Donnell acknowleged: “We have for a long time counted the PC market and the tablet and smartphone market separately. Increasingly [however], we see those worlds melded together. Almost anyone you talk to has multiples of those devices.” The company predicts that ... 

[Estimated timeframe: Q2 2012 - 2016]

... unit shipments for those devices will exceed 1.1 billion by 2012 and reach 1.84 billion units by 2016.

“Those are enormous numbers,” O’Donnell says. “Yes, most of those will be smartphones, but PCs and tablets are still relevant devices. They’re all part of a large computing ecosystem.” 

Users' increasing dependence on several devices will have an impact on the operating systems running all of those devices. While IDC projects Windows-based devices to slip from a 36% share to a 25% share of all devices by 2016, Android and iOS will account for 31% and 17% of devices, meaning that none will really hold a dominant lead over any of the others.

Says O’Donnell: “It’s going to be a very diverse world. There’s not one solution. There’s no one winner here. If I’m an application developer or service, I have to be cognizant of the fact that I have to [work on] multiple platforms.”

International Data Corporation is a global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: MediaPost.com
MT article URL: http://marketingtomorrow.com/article.aspx?id=5807



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