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Google's Goggles Glimpse Future Adland Grail

Bottom Line: 'Terminator' style spectacles which overlay digital data on otherwise ordinary eye glasses (as worn by Arnold Schwartzenegger in his definitive movie role) yesterday entered the realm of reality with Google's launch of "augmented reality" glasses.


Internet search Goliath Google on Wednesday removed the wraps from its latest product: digital ''augmented reality'' glasses designed to take photos, display directions and let the wearer have video-chats with friends, among much else. However, the prototype digi-specs, codenamed Project Glass, unveiled on the company's Google+ social network, are still in the R&D stage, and unlikely to ...

[Estimated timeframe: Q2 2012 onward]

... become available to Joe Public in the near future.

"We're sharing this information now because we want to start a conversation and learn from your valuable input," states a Google+ page devoted to the project.

Emanating from the same Google think-tank that is developing self-driven cars, the "augmented reality" glasses can snap photos, initiate videochats and display directions at the sound of a user's voice.

The Google+ page features a 150-seconds video, shot from the perspective of someone wearing the glasses. The posting is intended to show "what this technology could look like," the company said.

The specs almost certainly pave the way for Google to more closely integrate its ad-supported online services into people's daily lives, in example web searches, maps and email.

More to the point, they could also help Google match some of the buzz that rival Apple has generated with the latest iPhone, and its built-in Siri digital assistant which reacts to spoken commands such as 'schedule calendar appointments' and 'get weather forecasts'.

It's unclear when the glasses might be commercially available, but observers note that Google's general commercial philosophy is to develop technologies that can be monetized in a relatively short period of time, as opposed to projects that that won't be go to market for ten or more years.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: Reuters.com
MT article URL: http://marketingtomorrow.com/article.aspx?id=5810



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