... arrived and is here to stay.

Noel Ackerson, a 33-year-old software developer in Washington DC, who has been trialling Google Glass over the past several weeks, claims to have developed his own "common sense" etiquette for Google's new digital headset. 

Glass, which sites a small computer screen above one eye, also features a built-in motion sensor, camera and microphones, acting as an extension of a person's smartphone.

It enables the user to take photos and record videos by touching the side of the device or speaking commands aloud, as well as allowing him/her to give other web users access to the device's camera so they can "see" what the wearer sees. 

Developer Ackerson's self-imposed niceties require him to take Glass off in a public restroom, in a movie theater and in casinos, where having such a device could give him an unfair advantage.

Says Mr Ackerson: "Google Glass has technology that isn't new, and the etiquette we've applied to existing technologies should roll into it." 

Glass-wearers also can use the device to make phone calls, access Google's web search, get turn-by-turn navigation information and receive text messages on the screen, as well as send texts using their voice.

Currently unavailable to the general public, Glass is scheduled to launch some time in 2014.

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... $50 billion over the next three to five years. 

The rise of sophisticated wearable technology, such as smart watches, Google Glasses and other accessories, looks to be irresistible.

The report's authors contend that while 'wearables' are “not new,” they are “at an inflection point in market adoption”. The rationale for their conclusion?

Posit the Swiss hi-rollers: "Because there is a growing installed base of smartphones, cost and performance improvements are coming in components. There is more mature software to run them, and there are new business models for them."

Moreover, the wearables market is a lot bigger than investors realise. The authors contend that as of now the 'wearables' market is worth $3bn to $5bn, rising to perhaps $30 billion to $50 billion over the next three to five years.

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... "Data will be a core resource in the future". 

“If the UK wants to make sure that in the next phase of the digital revolution Britain has the Googles, and the Amazons and the eBays … then the government needs to turn its current enthusiasm [for data] to a really solid, defined implementation for a national core data set,” evangelises Mr Shakespeare.

“This is a major new piece of infrastructure for all society. It will be a platform on which we live our lives.”

Gavin Starks, ceo of the Open Data Institute, a quasi-independent agency responsible for assessing the government's use of data, agrees that the opening up of public data would provide an opportunity for businesses across Britain.

“Health care, transportation, finance, insurance; it will affect many, many different sectors, the change will be as broad as the web itself. There’s a huge amount of value to be unlocked".

An analysis by Deloitte, launched in tandem with the Shakespeare Report, calculated that the use of public data in 2011-2012 had added up to £7.2 billion ($11 billion) to the UK economy.

In one case, opening up live transport information from Transport for London saved Londoners' working time valued at up £58 million in one year alone, Deloitte guesstimates. Opening up more public data would unlock more value, the accountants argue.

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... a “think tank approach” to their findings, which were unveiled at the FMI's professional development conference in Olando Florida.

During the conference FMI president/ceo Leslie G Sarasin presented an overview of the FMI's future analysis in her address which posited a sobering reality - yet one poised for market possibilities, offering data analytics from interviews with CPG executives and retailers.

Although consumer demand has remained flat, which is modestly disproportionate to the population growth over the past 15-20 years, the industry has witnessed an explosion in its capacity.

Ms Sarasin suggested that retailers will be evaluating alternative ways to address consumers’ need for value, convenience and safe foods by focusing their growth strategies on the overall shopper experience.

Discussing the FMI report's future vision, Sarasin said: “The leaders in our industry kept coming back to three key words to describe the future food retail experience: Personal, Digital and Virtual.”

A broad range of key drivers will determine the success of instore marketing and merchandising programmes over the next decade. Today, price and convenience continue to trump other consumer trends in garnering shopper attention in store.

Outside of health and beauty care and pharmacy, health and wellness–based themes are the third most common platform for displays, behind price-only and snack/meal solutions.

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... users to send massive data files at a much faster speeds via their mobile devices, “practically without limitation.”

Fifth generation mobile networks (or 5th generation wireless systems) is a term used to denote the next major phase of mobile telecommunications standards beyond the current 4G/IMT-Advanced standards. 

The new technology will primarily appeal to phone-users who routinely send and receiving large amounts of data. With 5G networks, for example, Samsung claims that users will be able to send super-high-definition movie files in a matter of seconds.

The fastest wireless technology currently available – 4G or long-term evolution – has yet to be widely adopted worldwide. According to industry analysts, the next phase for the standard is likely to be a shift to “4.5G” networks.

Meantime, however, many networks still employ 3G.

Aligning itself with a target recently set by the European Union, Samsung has eyes on commercialising 5G technology by 2020.

Earlier this year the EU aannounced a plan to invest €50 million in research to deliver 5G mobile technology by 2020.

According to South Korea's Yonhap News Agency, Samsung has successfully tested its 5G network with 1Gbps speed (potentially up to 10Gbps), and aims to provide service by 2020. 

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... smartphone featuring a screen that enables three-dimensional images without glasses.

Using retina-tracking technology, images on the smartphone seem to float above the screen like a hologram and appear three-dimensional at all angles. Reporting from within the Amazon bunker, staffers claim that spectacle-wearers may be able to navigate through the phone's content by using just their eyes.

Reports the WSJ: "Some elements of Amazon's hardware push have previously become public. Last year, news surfaced about Amazon developing one smartphone. And last month, The Wall Street Journal and other media outlets reported that Amazon also was developing a set-top box for streaming movies and TV shows."

As ever with the canny Bezos behemoth, there's more to this than meets the eye.

With smartphones - 3D or otherwise - Amazon could collect new data on its users via maps, phone-call tracking and app downloads, then offer users shopping recommendations. There is also the potential for new services like mobile payments.

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... set of guidelines for using HTML5 to create and run digital advertising. 

Released earlier this week for public comment, HTML5 for DigitalAdvertising 1.0: Guidance for Ad Designers & Creative Technologists aims to provide best practices and formal ad formats for HTML5 technology.

It addresses areas such as HTML5 display ads, file and ad unit size, code compressions, in-banner video advertising, efficient ad creative packaging, and ad server compatibility. The guidelines also include an HTML5 Wiki.

Avers John Percival, senior creative technologist at PointRoll, and member of the IAB’s HTML5 Working Group: “With multiscreen advertising growing at such a continued rate and increasing in demand daily, it's mandatory that we (as an industry) demonstrate how marketers can strategically and effectively bring HTML5 ad development into the mainstream.”

The deadline for public comment on the HTML5 guidelines is June 10. Following that period, the IAB’s Ad Operations Council and Mobile Marketing Center of Excellence will evaluate comments, make any needed changes and issue a final version.

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... Condé Nast, The Wall Street Journal and Univision presented ambitious slates of original programming to advertisers for the first time. 

Additionally, companies like Yahoo and Hulu, that already produce web content, announced greatly expanded offerings.

As a result, US viewers are being bombarded with an array of new internet programs — eleven from Yahoo, fourteen from AOL and a whopping thirty from Condé Nast, including one that will let viewers watch a Vogue editor, Hamish Bowles, as he shops around the world.

Advertisers and agencies, however, are less than enthused at the trend - expressing concern that audiences for individual shows will become even more fragmented and microscopic than they already are.

Says Group M's chief investment officer Rino Scanzoni of the new video offerings: “I don’t care how good your attention span is, I think it becomes all a blur.”

Karen Cahn, general manager of AOL’s online video arm, says the company monitors viewers' comments closely to see if they are uncomfortable with the video brand placements. “So far, so good,” she claims.

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... marketers and the global search engine optimisation industry. 

The current Domain Name System, which performs a lookup service to translate user-friendly names into network addresses for locating internet resources, is restricted in practice to the use of ASCII characters, a practical limitation that set the original standard for acceptable domain names.

Internationalised domain names can only be used with applications that are specifically designed for such use; they require no changes in the infrastructure of the internet.

Speaking at the MediaPost Search Insider Summit this week, Jennifer Wolfe, president of Wolfe Domain, acknowledged that while this may seem a potential threat to search experts, marketers need to look at the millions of dollars that companies have invested and assume they're not doing it without a plan.

Grant Simmons, director of SEO and social product at The Search Agency, told the conference that he recognises the branding opportunity for companies like L'Oreal and Johnson & Johnson - but unless it's adopted by search engines, he doesn't see any change in SEO.

Half of the top hundred global brands who have applied for the new top-level domain names are paying (in aggregate) more than $350 million in fees to acquire the names.

Google alone has applied for 101 Top Level Domain [TLD] names - some of which are "open," which means they can resell them to businesses and consumers.

Microsoft has applied for eleven TLD names as closed systems. Amazon applied for 76 TLDs, each one a closed system to support their company and affiliates. "We expect Amazon to create an affiliate system," said Ms Wolfe.

TLDs will become ZIP codes or category regulators. Search engines will begin to weigh the TLD name as a category, and .com will become diluted in search results - less valuable.

According to Wolfe. "We will see some of those big social media companies like Facebook that didn't apply jump in during the next round."

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... 'I will never live a day without them'. 

Google's gizmo is a wearable computer with a head-mounted display [HMD] under development by Google's Project Glass research and development project, with the mission of producing a mass-market ubiquitous computer.

Google Glass displays information in a smartphone type hands-free format that interacts with the internet via natural language voice commands.

While the frames do not currently have lenses fitted to them, Google is considering partnering with sunglass retailers such as Ray-Ban and may also open retail stores to allow customers to try out the device.

The Explorer Edition can't be used by people who wear prescription glasses, but Google has confirmed that Glass will eventually work with frames and lenses that match the wearer's prescription.

The glasses will be modular and therefore possibly attachable to normal prescription glasses.

View GoogleGlass video.

Read the original unabridged Geekwire article.

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