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28 insights found for Regulation / Mainland Europe


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Politicos Demand Increased Web Surveillance After Norwegian Massacre

Bottom Line: Intensified scrutiny of internet content by pan-European governmental bodies and police is likely to follow in the wake of the Norwegian tragedy.


Police and political sources in Germany, Finland and Estonia have called for heightened surveillance of the internet following the bombing and shooting outrages in Oslo last week. This follows the discovery of a Twitter message, a YouTube video, and a 1,500-page manifesto posted online by the self-confessed Norwegian perpetrator of the slaughter, Anders Behring Breivik. Meantime, a policy spokesman  for Germany's rightist Christian Democrats party called upon its government to ...

[Estimated timeframe: Q3 2011 onward]

... restore its recently watered-down data retention laws. "Only if the investigators can trace the communication during the planning of attacks can they thwart such crimes and protect people," the spokesman told German media.

Less eager to go back to the future was Robin Lardot, Finland's Deputy National Police Commissioner: "We have enhanced network intelligence at the moment," he told local broadcaster, YLE. during an interview earlier this week. 

Meanwhile, government officials from Finland's southerly neighbour, Estonia, have argued for an expansion of specific powers, namely, the ability to quickly look up an IP address.

Despite the fact that IP addresses can easily be faked, law enforcement agencies still use them as a means to trace criminal activity.

However, many internet activists are concerned that politicians will use this opportunity as a way to erode existing online freedoms.

"Whatever the context, police and politicians feel the need to reassure people with ‘new' policies when there is such a tragedy," writes Joe McNamee, of European Digital Rights, a Brussels non-profit, in an e-mail to Deutsche Welle

"Often the policies would have been irrelevant to deal with the tragedy but it doesn't matter - there is a ‘reassurance vacuum' which has to be filled with something... anything, even something useless and counterproductive.

Continued McNamee: "The same vacuum exists in other countries, so - for our security (this is exactly when rushed, bad and ineffective policy is often rolled out) and fundamental rights, we can only hope that politicians act responsibly."

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: DW-world.de
MT article URL: http://marketingtomorrow.com/article.aspx?id=5631


EU to Kill Cigarette Branding

New rules mooted by the European Commission last week could result in a comprehensive ban on the branding of cigarettes and other tobacco products. If the legislation is adopted, manufacturers will be forced to sell their products in generic plain packaging across the twenty-seven nation Union. Although cigarette-makers have been aware for some time of the impending threat, they will have to move fast to lodge any objections which must be filed by December 15. A decision is expected by February 2011, although a new law is unlikely to take immediate effect and ...

[Estimated timeframe: Q1 2011 - 2015]

... it could take another five years before the law is enforced - especially if the tobacco companies carry out their threat to legally challenge the ruling.

UK health minister Andrew Lansley believes plain packs would de-glamourize the habit and deter young people from taking up cigarette smoking.

The Tobacco Manufacturers Association, unsurprisingly, disagrees: "We do not believe any plans for plain packaging are based on sound public policy, nor any compelling evidence."

The International Advertising Association is likewise opposed to the legislation. In a letter to the EU, Erich Buxbaum, IAA  vice-president and area director for Europe, warns: "All brands are registered trademarks. This could lead into a vast legal process - companies will sue the EC. They pay a lot of money every year for their trademarks."

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: AdAge.com
MT article URL: http://marketingtomorrow.com/article.aspx?id=5420


Europe to Probe Google's Alleged Abuse of Dominant Market Position

Internet search titan Google is set to undergo an in-depth probe by the European Commission following allegations that the Mountain View-headquartered company has abused its dominant market position. Hands aloft in pious indignation, Googleliath insists it has never intentionally damaged competing services, and its sole aim is “to provide the best results for users”. It claims there are “compelling reasons” why rival search services were ranked lowly by its dispassionate algorithms.

[Estimated timeframe: Q4 2010 onward]

Four charges have been laid against the US search titan:

  1. That it has intentionally 'hurt' competing services.
     
  2. It has lowered the “quality score” for sponsored links of competing vertical search services.
     
  3. It has imposed exclusivity obligations on advertisers, preventing them from placing certain types of competing advertisements on their websites.
     
  4. Restrictions have been imposed on the portability of online advert campaign data to competing online advertising platforms.

Google denies that it holds a dominant position in online search despite its massive market share, and insists it will vigorously defend the four charges.

Thanks to Google's legion of lawyers and the EC's bureaucratic machinery, the investigation is expected to extend over several centuries!
 

 

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: FT.com
MT article URL: http://marketingtomorrow.com/article.aspx?id=5415


EC Sets Broadband Target of 30Mbps Within Ten Years

The European Commission has set a target of giving every European citizen access to internet speeds of 30Mbps or more by 2020; at the same time ensuring that at least half  the region's 220 million households have access to 100mbps broadband. This ambitious target begs the question as to whether the EC's ambitions might out-pace its ability to deliver - especially as around 5% of all present broadband services run at 30mbps. Only 0.5% at 100Mbps or higher.

[Estimated timeframe: Q4 2010 - 2020]

Nonetheless, broadband speeds in Europe have risen sharply in only a year, suggest official EC figures.

According to EC research, in July this year 29% of broadband lines in Europe ran at speeds of at least 10 Mbps. By contrast in July 2009 only 15% of broadband lines were capable of achieving that speed.

Despite the higher rates, the Commission warned that much work is needed to meet Europe-wide targets on access and speed.

"Fast broadband is digital oxygen, essential for Europe's prosperity and well-being," said Neelie Kroes, commissioner for the digital agenda.

Leading the European bloc in terms of high-speed broadband links a are Denmark and the Netherlands - each boasting coverage to some 80% of households.

 

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: BBC.co.uk
MT article URL: http://marketingtomorrow.com/article.aspx?id=5408


Google Provokes EU to Review Online Privacy Law

The European Union has proposed new privacy rules to protect citizens sharing personal data with websites such as Facebook and Google - a move that  will likely draw a line in the sand for privacy-promiscuous US tech companies. It is also likely to alienate the advertising and media industries on both sides of the Atlantic. Google and Facebook have already incurred the ire of EU regulators and politicians this year for collecting personal data without authorization - in particular the former's unauthorized collection of sensitive personal data whilst purportedly trawling the Europe's streets for StreetView data.

[Estimated timeframe:2011 onward]

The draft European Commission rules - snappily titled A Comprehensive Approach on Personal Data Protection in the European Union - imply the imposition of an online "right to be forgotten."

Such a dispensation would confer on EU citizens a legal right to demand that websites permanently delete already submitted personal data. The proposed rules also mandate that users give explicit consent before companies can use or process their personal data in any way. The mercifully brief (20-page) document also condemns website operators' current privacy policies as "opaque".

States EU Commissioner for Justice Viviane Reding: "The protection of personal data is a fundamental right. To guarantee this right, we need clear and consistent data-protection rules. We also need to bring our laws up to date with the challenges raised by new technologies and globalization."

The proposal recommends giving consumers the right to sue companies for privacy breaches and also proposes criminal penalties.

The Commission, the EU's executive branch, will submit the proposal as legislation next year. It will then be debated and amended by EU members and the European Parliament before becoming law.

In the interim, expect frenzied lobbying from all interested parties - plus loud howls of transatlantic indignation!

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: WSJ.com
MT article URL: http://marketingtomorrow.com/article.aspx?id=5374


EU and Europe's Online Industry Shape Future Ad Regime

Behavioural targeting - Adland's current hot potato - was the subject of a meeting last week of European Union officials and representatives of the trade bloc's advertising and digital industries. The goal: to develop a self-regulatory framework that will police misuse of consumers' personal data for advertising purposes.The framework will build on the Interactive Advertising Bureau's Good Practice Principles and use the Your Online Choices website to promote transparency in data collection along with consumers’ privacy options.

[Estimated timeframe: Q1 2011 onward]

The concordat may take a similar direction to moves in the US, where an icon on online ads tells users why they’re seeing them and how to opt out, under the CLEAR specifications released by the IAB and partner the Network Advertising Initiative.

According to IAB head of regulatory affairs Nick Stringer: "A pan-European website will be a starting point, giving more consumer control. 'Your Online Choices' will play an important role in letting consumers see where and why they get a cookie. We’re trying to get more companies to participate and sign up to the Good Practice Principles."

EU data protection regulators are reportedly arguing that current cookie usage does not meet the requirements of the ePrivacy directive due to come into force next year - this calls for ‘informed consent’ which means browsers set by default to reject cookies require users to go into the privacy settings and change their selection in order to accept an ad cookie.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: MRweb.com
MT article URL: http://marketingtomorrow.com/article.aspx?id=5325


European Parliament Backs Standardized Food Labelling Scheme

European Union shoppers face a bewildering variety of processed-foods labelling - unsurprising given the plethora of products and languages within the economic bloc. A flaw exploited by many food manufacturers from within and outside the European Union. Last week, however, Euro-MPs backed plans for uniform food labelling within the EU, although rejecting as potentially alarmist "traffic light" colour-coding of foods perceived as unhealthy because they are high in fat, sugar or salt. Instead they opted for 'Guideline Daily Amounts' (GDAs), instead of red/amber/green warning labels.

But however slowly the Mills of God may grind, those of the European Union grind even slower ...
 

[Estimated timeframe:Q3 2010 - 2013]

... in that last week's vote by MEPs is unlikely to lead to new food labels before three to five years have elapsed.

In the meantime, the new rules "make it clear that [the EU] won't stand for people being misled by food packaging". Key nutritional information, including salt, fat and sugar content, will have to be displayed on the front of the pack.

Country of origin is another area where MEPs and the European Commission feel that food labels can be misleading. They cite, for instance, Danish bacon, which is sometimes labelled "UK produce" even though the pigs were reared in Denmark.

Arguments are raging over how much information to give consumers on pack fronts. Food industry lobbyists fear an excessive administrative burden.

Legibility is also a key issue, with the EC proposing a minimum 3-millimetre font size for pack labelling.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: BBC.co.uk
MT article URL: http://marketingtomorrow.com/article.aspx?id=5284


Transatlantic Probe into Google 'Data-Harvesting' Practices

Although it is not known if they acted in concert, German and US authorities this week united against Google following the latter's admission it had recorded communications sent over unsecured wireless networks in people’s homes. Privacy campaigners condemned the action as "one of the most massive surveillance incidents by a private corporation that has ever occurred”. German commissioner for data protection Peter Schaar has demanded a "detailed probe", while in the US the Federal Trade Commission is expected to launch an inquiry.

[Estimated timeframe:Q3 2010 onward]

Commissioner Schaar is unconvinced by Google's claim that the collection of data was an accident, describing the incident as “highly unusual”.

Continued Schaar: “One of the largest companies in the world, the market leader on the internet, simply disobeyed normal rules in the development and usage of software.”

Marc Rotenberg, leader of the nonprofit Electronic Privacy Information Centre in Washington DC is of like mind. “It is unprecedented vacuuming of WiFi data by a private company. Can you imagine what would happen if a German corporation was sending cars through Washington sucking up all this information?”

In the UK, the Information Commissioner’s Office said that Google appeared to have breached the Data Protection Act.

Hands aloft in pious innocence, the Mountain View colossus claimed it it had been using a fleet of camera-equipped Street View vehicles, which photograph the group’s imaging services, and had been at the same time using the cars to assemble a database of electronic WiFi addresses intended to improve the functioning of its maps and other location services.

It goes without saying, of course, that this monumental goof wasn't the responsibility of Google's Top Brass. Nosirree, the fault lay down the line, pinned well and truly on the minions!

The project leaders, it seems, overlooked that the vehicles were also recording snippets of activity on adjacent WiFi networks.

“We didn’t want to collect this data in the first place and we would like to destroy it as soon as possible,” said Google’s abject PR hack Peter Barron. The data in question had never been available to outsiders, he insisted.

It is unlikely his explanation will satisfy privacy authorities on either side of the Atlantic and a prolonged investigation seems inevitable. Probably followed by legislation.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: FT.com
MT article URL: http://marketingtomorrow.com/article.aspx?id=5194


EU Fires Warning Shot Across Bows of Credit Rating Agencies

 The European Commission is mulling the formation of a new agency to rate the credit standing of its member governments. "If you look at Greece, for example, I was quite surprised by the rapid deterioration in its [credit] rating," admits Michel Barnier, Commissoner for oversight of  financial services. Accordingly M. Barnier proposes to take a long, hard look at the activities of the global triad of credit rating agencies - Standard & Poors, Fitch and Moody's: "I think we need to go further, to look at the impact of the ratings on the financial system or economic system as a whole. The power of these agencies is quite considerable not only for companies but also for states." Among the restraints under consideration by M. Barnier are ...

 

[Estimated timeframe:2010 onward]

... a new EU-sponsored  agency to rate the credit standing of member governments. This would challenge the global muscle of the global credit rating triopoly which, say critics, is so powerful that its judgements become self-fulfilling prophecies.

According to these critics, a downgrade by one or all the Big Three can push fund managers either into selling government bonds, or refusing to buy newly issued bonds.

Such negative gradings depress the value of the bonds and raise future borrowing costs - a sequence of events that puts further strain on a government's finances and could - theoretically - lead to further downgrades.

It's precisely that kind of vicious circle Greece has been fighting in recent months - a syndrome that irks M. Barmnier and his fellow officials in Brussels.

Accordingly the Eurocrats are considering how best to exercise their power to control the activities of  the rating agencies.

In 2009 the Triad was accused of failing to assess the size and risk of the US housing market's bad debt  - debt that was subsequently repackaged and resold around the world, triggering multi-billion pound losses.

The threesome later admitted their assessment of securities backed by sub-prime mortgages was incorrect. And how!
 

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: BBC.com
MT article URL: http://marketingtomorrow.com/article.aspx?id=5169


UK Cellphone Networks Launch Handset Call Recorders

In anticipation of proposed new financial services regulations, UK mobile operators are rolling-out new services that enable banks and other corporate accounts to record the conversations on company-owned cellphones. Says Vodafone Global Enterprise ceo Nick Jeffery, who is responsible for the company's top 600 corporate clients: "Because the finance sector is important to us, we have good visibility of the pressures they're under."

[Estimated timeframe:Q4 2010 onward]

Vodafone last week formally launched a recording service for clients in Western Europe following year-long trials with selected financial services clients. The Orange network launched a kindred service earlier this month.

Both services utilize an application on the handset that channels all inbound and outbound mobile calls via a central server, which records and stores all voice and keystroke content.

The devices are designed to comply with expected new Financial Services Authority regulations which would require banks and other financial operations to record all mobile communications relating to sales orders and transaction negotiations.

The requirement already applies to such communications on fixed lines and recordings must be retained for six months. The FSA is now considering extending the requirement to cellphones, strating from the end of 2010 followed by a twelve months transition period.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: WSJ.com
MT article URL: http://marketingtomorrow.com/article.aspx?id=5151



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