Heading the defiant tensome are NBC Universal, NewsCorporation’s Fox, Ion Media and Gannett Broadcasting - all of which have covertly planned over the past three years to exploit the spectrum to launch mobile digital television services .
Other members of the group are Belo, Cox, E W Scripps, Hearst, Media General, Meredith, Post Newsweek and Raycom.
Between them the companies can currently tap an estimated audience of 150 million.
Meantime, early mobile TV tests of have been launched in the Washington DC area and the pilot scheme is scheduled to roll-out from the conceptual stage to become viable businesses that will include free, live and on-demand TV, print services and paid offerings.
The particpants will will not only finance the venture but also contribute content, spectrum and marketing services.
Each company's financial contribution will determine the allocation of equity, indicating that the major shareholders will be NBC and News Corporation.