Today's Top Future Insight ►►►
Should Marketers Fear the Internet of Things?
Bottom Line: Currently, around nine billion devices are connected via the internet - mostly smartphones and computers. Within a few years, that number will surge to fifty billion.
Forbes.com, citing Oracle Voice, today warns that machine to machine communications [M2M], aka 'The Internet of Things', is on course either to transform companies or destroy them. According to Forbes, that’s 50bn 'things' that'll soon be streaming, talking, texting, updating, sensing, triggering, and enabling companies to profit from extreme visibility into the world around them. But there's also a potential downside, Forbes warns ... more
Tomorrow in Retrospect ►►►
Browse the past week's insights into the future of global marketing and media ...
18-Jun-13 Google Plans Global 'Network in Sky'
17-Jun-13 Global TV Adspend Growth Set to Rise 6% in 2014
14-Jun-13 China Will Rule World Economy by 2030
12-Jun-13 Mobile to Massacre Desktop Adspend Thru' 2017
11-Jun-13 UK Consumers to Unzip Wallets Over Next Three Years
10-Jun-13 Which Half of Your Advertising is Wasted? This Half ...
07-Jun-13 Individually Targeted TV Ads Ready to Roll
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